Olfactory Memory · Episode 01

HCM 247.

A Saigon day, told in scent.

02 – 12 / 05 / 2024 Ho Chi Minh City 10 days

HCM 247 olfactory memory exhibition installation

01 · Opening


The exhibition is a day in Saigon, from morning to late night, told in fifteen moments.

Each moment one scent. Each scent one story. The artist recorded what the city exhales across twenty-four-by-seven: morning exhaust, rain on dust, rush-hour heat, the sweat of those who work after midnight.

Arranged in an open space. Open ten days, in May, 2024.


02 · Concept · Twenty four by seven


Saigon never switches off. Saigon holds many hours at once.

Morning. Afternoon. Evening. Late night.

Each hour-zone has its own scent. One does not follow the other. They exist simultaneously, at different corners of the city.


03 · Moments · Fifteen moments

Fifteen works divided by hour.

Fifteen works, grouped by hour.

The artist groups the fifteen moments into five time-zones. Visitors smell each work, read one remembering prompt, then walk on. At the end, four blending tables wait.

Morning

Moment 01

Morning

The city awakens

As dawn rises, the noise of Ho Chi Minh City swells with crowded traffic, a lively song for a new day. The morning air is marked by exhaust, road dust and early wind, together a familiar scent. Each morning a new beginning.

Morning band

Work

01 · 15

The city awakens

early mist · exhaust · street dust

Bottles Work perfume · Toothpaste

Prompt What is the first sound you hear as a new day begins?

Moment 02

Morning

What to eat this morning?

Every morning in Ho Chi Minh City begins with a familiar question. The choices seem endless: a plate of broken rice with grilled pork, still smoking with charcoal; a strong cup of coffee; a box of savoury sticky rice smelling of new glutinous rice. Breakfast is not only the first meal of the day but a moment where old flavours and human warmth meet.

Morning band

Work

02 · 15

A warm breakfast

broken rice · coffee · savory sticky rice

Bottles Broken rice · Beef in betel leaf

Prompt A breakfast place in Saigon you simply have to visit?

Moment 03

Morning

A still note in the busy city

In Ho Chi Minh City, however busy life becomes, the smoke of agarwood incense still brings calm. Saigon, through its ups and downs, always keeps still moments in its pagodas, where people return to reflect and find peace.

Morning band

Work

03 · 15

A pause

agarwood incense · pagoda yard

Bottles Incense · Pagoda

Prompt For you, where is peace in this hurried city?

HCM 247 installation morning band

Afternoon

Moment 04

Afternoon

The rhythm of rain

When the summer heat in Ho Chi Minh City seems to reach its peak, sudden rains bring a welcome cooling. The rain pours down, at once softening the harsh sun, and carries the smell of damp earth, of fresh rainwater caught on leaves and pavements.

Afternoon band

Work

04 · 15

Sudden rain season

earth after rain · drain water

Bottles Earth after rain · Drain

Prompt A memory of a sudden rain?

Moment 05

Afternoon

Summer's echo

The air of District 1 on a summer afternoon is filled with endless horns and the calls of street vendors. The afternoon sun is still glaring, yet it does not stop the stream of people on the streets. Every step through this area is something new and full of life.

Afternoon band

Work

05 · 15

Late sun

summer sun · construction site

Bottles Summer sun · Construction site

Prompt On a harsh summer afternoon in the city, I will...

Moment 06

Afternoon

Improvised symphony

When Ho Chi Minh City reaches rush hour, from five to six in the evening, the streets are lit by a soft late sun and crowded with people pouring in from every direction. Ba Thang Hai, Dien Bien Phu, Cong Hoa are all filled with exhaust and blaring horns. The true signature of rush hour is the scent of empathy and sharing after a long day of work.

Afternoon band

Work

06 · 15

Rush hour

petrol · engines

Bottles Petrol · Engine

Prompt The one who cut through Saigon's alleys with you to escape the traffic, where are they now?

Moment 07

Afternoon

The dream of kites

When the afternoon sun is no longer harsh and clouds drift slowly, kites begin to rise into the cool blue sky of Ho Chi Minh City. In the middle of the noisy city, an empty lot becomes the place for people to set modern life aside and return to childhood through each bright kite. No phones, no noise, only wind and the scent of fresh grass and damp earth.

Afternoon band

Work

07 · 15

Kites at the city's heart

green grass · shaken mango

Bottles Green grass · Shaken mango

Prompt What is the childhood kite in you?

HCM 247 installation afternoon band

Evening

Moment 08

Evening

Mall & food court

In the heart of busy Ho Chi Minh City, the food court of a shopping mall stands out with the smell of crisp fried chicken, hot bread and steaming hot pot, drawing the steps of passers by. A place of many flavours, where each dish is a creation with its own style.

Evening band

Work

08 · 15

Drawn by aroma

shopping mall · cola · hot pot

Bottles Shopping mall · Cola · Hot pot

Prompt What stays with you from the food court in a shopping mall?

Moment 09

Evening

Nguyen Hue walking street

Nguyen Hue walking street is always lively under neon lights, a meeting place for every age, and especially for the young. Along the street, it is easy to find stalls of peach tea, lychee tea and iced tea, where people stop to enjoy something sweet and cold. The energy of the walking street is the backdrop for glasses of colourful tea.

Evening band

Work

09 · 15

The walking street

peach tea · rice paper salad · iced tea

Bottles Peach tea · Mixed rice paper · Iced tea

Prompt Your most treasured memory of the walking street?

Khuya · Late night

Moment 10

Khuya · Late night

The silent heroes

In the night of Ho Chi Minh City, when houses have turned off their lights and the streets fall quiet, the silent heroes begin their work. Street sweepers and garbage truck drivers quietly clean each street, each pavement, clearing the traces of a long, busy day. The smell of dry leaves, road dust and sweat soaked into shirts makes the particular scent of the night.

Khu Khuya · Late-night band

Work

10 · 15

Heroes in the dark

mud · sweat

Bottles Mud · Sweat

Prompt The silent heroes of Saigon, in your eyes, are...

HCM 247 installation late night band

Other

Moment 11

Other

An afternoon on the Saigon river

On afternoons walking along Bach Dang wharf, watching boats glide softly on the Saigon River, the artist feels a calm hard to describe in the middle of the bustling city. The sunset lays golden light on the water and on the tall buildings. A light wind passes, carrying the particular smell of the river.

Other band

Work

11 · 15

Bach Dang wharf memory

river · sunset

Bottles Riverbank · Afternoon wind

Moment 12

Other

Dry-season sun

Ho Chi Minh City falls again into the heat of the dry season, when even the wind turns sultry, as if everything were evaporating under a burning sun. Though the heat seems to slow everything down, the pulse of the city does not weaken. Its people, used to the harsh sun, move calmly along every road.

Other band

Work

12 · 15

Dry city sun

dry · muggy · sunburn

Bottles Dry season · Sultry street

Moment 13

Other

Sidewalk coffee

After living in Saigon long enough, the artist easily comes across sidewalk coffee spots, from busy streets to quiet corners of parks. Here, no fine tables or elegant rooms are needed; a few old tarps and plastic stools are enough to sit down, order a coffee and take in the fresh air of early morning or late night.

Other band

Work

13 · 15

A small city corner

iced black coffee · sidewalk

Bottles Sidewalk coffee · Plastic stool

Moment 14

Other

Pink trumpet flower season

When the pink trumpet flowers bloom in Saigon, streets like Vo Van Kiet and Dien Bien Phu turn a soft pink. The pink trumpet is not a vivid beauty; its flowers are pale pink and fragile. Though they bloomed late this year, the faded pink on the street is still enough to make passers by stop and look up.

Other band

Work

14 · 15

Pink fade on the street

pale blossom · early street

Bottles Pink trumpet flower · Pavement

Moment 15

Other

Opera-house peach tea

The peach tea stall by the City Opera House is always welcomed by Gen Z whenever they come to the centre to go out. Its taste cannot compare with many famous brands, yet the Opera House peach tea has its own pull. Set right in the centre of the city, it is a familiar stop on evenings spent wandering.

Other band

Work

15 · 15

A small sweet of peach tea

peach tea · iced tea

Bottles Peach tea · Iced tea


04 · Zones · Four blending tables

Four tables for four hour zones.

Four blending tables for four hour-zones.

At the end of the journey, four blending tables wait. Each table corresponds to one hour-zone of the Saigon day. Visitors choose the zone they belong to, and blend one ten-millilitre bottle from the open palette.

Table 01 · Morning

Morning band

Remembering prompts

  • The first sound you hear as a new day begins?
  • A breakfast place in Saigon you simply have to visit?
  • In this hurried city, where is your peace?

Palette · 8 notes

  • 293 Cool grass
  • 296 Flowers blooming
  • 514 New day
  • 069 The park
  • 019 Incense smoke
  • — Morning coffee
  • 363 Going to work
  • 237 The morning

How to join

Answer one prompt. Select notes from the open palette. Blend one ten-millilitre bottle. Take it home.

Table 02 · Afternoon

Afternoon band

Remembering prompts

  • A memory of a sudden rain?
  • On a harsh summer afternoon in the city, I will...
  • What is the childhood kite in you?
  • The one who cut through Saigon's alleys with you to escape the traffic, where are they now?

Palette · 8 notes

  • 346 Hustle
  • 277 Sultry
  • 345 Yellow flower
  • 211 Sunset
  • 177 Damp
  • 343 Going home
  • 274 Heavy rain
  • 394 Traffic jam

How to join

Answer one prompt. Select notes from the open palette. Blend one ten-millilitre bottle. Take it home.

Table 03 · Evening

Evening band

Remembering prompts

  • What stays with you from the food court in a shopping mall?
  • Your most treasured memory of the walking street?

Palette · 8 notes

  • 213 Bing chilling
  • MB16 Crowds flowing
  • MB02 Perfume
  • 387 Sweet pastry
  • 509 Laundry water
  • 201 Fruit
  • 354 Dressing up
  • 397 Shopping

How to join

Answer one prompt. Select notes from the open palette. Blend one ten-millilitre bottle. Take it home.

Table 04 · Late night

Late-night band

Remembering prompts

  • The silent heroes of Saigon, in your eyes, who are they?
  • One late night out on the street, what do you smell?

Palette · 3 notes

  • MB27 The pavement
  • 955 Night rain
  • 035 Labour

How to join

Answer one prompt. Select notes from the open palette. Blend one ten-millilitre bottle. Take it home.


05 · Share · Your story

Your Saigon deserves to be told too.

The exhibition has closed. Saigon is still here, still changing by the hour. Whether you visited or not, you can share. A small corner of the city you remember. A scent you cannot forget. Penta keeps it.


06 · Visit · Exhibition details

Dates

May 2 — 12, 2024 · Ten days.

Opening hours

14:00 – 19:00, Monday through Sunday.

Location

Ho Chi Minh City.

Entry

Free entry.



08 · Echoes

Closed. Not ended.

The exhibition has closed. Saigon is still here. Twenty-four by seven.

From the artist's notes on a city.